SEO-Savvy

I've always found it easy to get my sites ranking very well in the various major search engines. For example, my newest site, at MetalWithMeaning.com, comes up #1 on MSN search, and #4 on Google, on search phrase "metal with meaning"--and the site has existed for less than a month!

During the time I ran our family's appliance website, our business always ranked extremely well; in fact, I have those results listed in table form.

I'm familiar with all the standard SEO techniques, including:

1. Use of Google AdWords Keyword Tool to determine most-frequently-searched (MFS) terms on Google, and to get Google's estimate of important keywords based on an existing site (these keywords can then be taken to the Yahoo! Selector (next item) for testing).

2. Use of the Yahoo!/Overture Keyword Selector Tool to determine most-frequently-searched (MFS) terms on Yahoo!.

3. Placement of the most critical search terms in the page title. I find that repetition of critical terms thrice is effective. Also, placement with reasonable coherence is important, since the title is what will appear in the list of search results by a given engine, and in bookmarks.

4. Composition of a brief site description for the Meta description, using keywords twice. The Meta description will appear as the site description in search engine results.

5. Placement of other key search terms in strategic page locations, such as close to the top of the page. Use of key search terms in the body of the page like this can be done with mild repetition, even if grammar suffers a bit. However, this must be done with a light touch, or pages will be excluded from spidering, and/or will read poorly to site visitors.

6. Use of meta keywords, since they are sometimes spidered.

7. Important: use of clusters of sites (rather than just one), all of which create and reinforce each other's popularity, or that of the main site, providing they are properly linked.

Some designers feel it important to use header tags, to ensure the engines see the headlines, and rank them accordingly. I personally have not found this necessary.

Besides prescriptions, good SEO requires proscriptions, or what not to do.

It is important to avoid unacceptable or deprecated techniques, such as word-packing, with or without color-hiding; or inserting frequently-searched terms that are irrelevant to page or site content. For example, search term "britney spears" received almost 9 million queries on Yahoo! in December 2006, but unless the site being optimized pertains somehow to Britney Spears, singers, celebrities, etc., use of that search term for SEO would be inappropriate.

Then, after completing the SEO process, one must then begin checking web logs and page stats to see if page views have increased. One can also use the engines to search for key terms to see if the site hits higher. I prefer meta-engines for power-searching, so I use MetaCrawler, not Google, for both personal searching, and testing ranking.

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My knowledge of search-engine optimization, then, in concert with my overall web design skill, and my powerful command of language, combine to make me the perfect candidate for your position!